If you want your writing to be effective, you need to have a point: a purpose, something specific you’re trying to say, a “Why” behind the writing. This rule applies no matter what you’re crafting – novel, short story, poem, personal essay, op-ed, sales page, website, flash fiction, screenplay. Having a point is what stokes your creative fire, and it’s what gives you the ability to write something that will make people care.

I have written in the past about the magic of clarity:

Clarity brings focus and purpose to your writing. It illuminates the ultimate reason you’re driven to write a thing and it helps you make critical decisions about what to include and what to leave out. Clarity is like a pair of enchanted glasses that filters out everything extraneous so you can hone in on exactly the things you need to tell your story. When you have clarity…